Sellery makes shopping responsible fashion Responsibly made fashion by design moves the industry towards environmental and social sustainability. This requires brands to address the many harmful practices affecting people, animals, and the planet. These companies are addressing areas such as environmental pollutants, raw material sourcing, product lifecycles, worker rights and wages, and animal welfare, to name a few. Responsible fashion also requires a move towards 100% traceability to inform steps towards continuous improvement, and full public transparency to allow for accountability to its choices. easy, honest and accessible by providing all the information you need right where you shop. This includes our easy-to-use “values” filters and brand impact ratings.