Untouched World
Mission: To push boundaries to bring about a better future; making our design led, planet friendly, natural fibre clothing and products ever more sustainably.
Focus: Untouched World is a responsible lifestyle fashion brand based in New Zealand, that believes you don’t have to give up luxury to be good to the planet. They use beautiful natural fibres to create timeless, multi-tasking pieces that dress up or down effortlessly for work, travel or play.
*PRELIMINARY Score
Untouched World
Impact Summary:
This is not an impact summary, but where we will place it. The summary will describe what the brand is doing well, and where the opportunity areas are related to social and environmental impact.
Additionally, the scores seen here are PRELIMINARY scores for Untouched World, as we are working to evidence their assessment. Once scores are finalized, the summary above will be updated and their full assessment will be embedded below for full transparency.
Any rating at or above a C is an excellent score by comparison to traditional fashion brands.
This assessment is aspirational, meaning that a perfect score is unattainable due to current technological and systemic industry limitations. The assessment points obtained are converted to an 11pt rating scale (A+ to F). The ratings are weighted to reflect current day possibilities and best-in-class practices, but also leaves space for brands to move towards true and full sustainability as newly designed systems, processes, technology and innovation allow.
The scores are calculated using a normal distribution determined by the mean and standard deviation of the scores of over 60 “traditional” fashion brands (brands with missions that do not focus on addressing social and environmental harms of the industry). These are based on assessment scores determined by Re/Make. Further details of Sellery’s normal distribution calculations will be made public with our next phase of website development.
Learn more here: Brand Impact Rating System
% of Possible Points Earned |
Notable Thresholds |
Score |
| 78-100% | A+ | |
| 60-77.9% | A | |
| 48-59.9% | A- | |
| 40-47.9% | B+ | |
| 32-39.9% | B | |
| 26-31.9% | B- | |
| 22-25.9% | C+ | |
| 18-21.9% | C | |
| 14-17.9% | C- | |
| 9-13.9% | D | |
| 0%-8.9% | 8.9% Traditional Fashion Average Score
0=worst scoring brand: Ross |
F |
*Traditional fashion are fashion brands whose mission does not prioritize environmental or social impact. See scores of several popular, traditional brands in the question section of our Brand Impact Rating page.
See assessment questions and point values here:
A Responsible textile use & growth regulation
A Water Impact & Hazardous Chemical Management
A- Garment Lifecycle
B+ Climate Change & Energy Impact
B+ Worker Rights, Wages, Health & Well-being
B+ Diversity, Equity and Inclusion
A Business Practices & Policies
A+ Animal Welfare
B- Supply Chain Traceability
