Untouched World
Mission: To push boundaries to bring about a better future; making our design led, planet friendly, natural fibre clothing and products ever more sustainably.
Focus: Untouched World is a responsible lifestyle fashion brand based in New Zealand, that believes you don’t have to give up luxury to be good to the planet. They use beautiful natural fibres to create timeless, multi-tasking pieces that dress up or down effortlessly for work, travel or play.

Untouched World
Impact Summary:
Untouched World’s overall impact score is an A-. It operates with an extensive Code of Conduct that elevates worker’s rights and diversity, equity, and inclusion, and protects worker safety. Its Environment Management System is set up to drastically minimize water impact and chemical use. Untouched World prioritizes responsible textile use and growth regulation, animal welfare, and garment lifecycles through its work in regenerative farming—a process in which merino wool is sourced responsibly while actively restoring the environment.
Untouched World continues to work on improving its social and environmental opportunity areas. The brand is on track to improve its Worker Wages, Climate Change & Energy Impact, and Supply Chain Transparency. It has set goals to achieve 100% living wages across Tier 1 and Tier 2 suppliers within 2 years and are currently at 67% living wages. Untouched World is currently developing a roadmap to reduce its water and energy consumption, minimize waste created from corporate activities, and improve its overall transparency. This brand truly does more than it communicates!
View Untouched World’s full Brand Impact Assessment.
This assessment is aspirational, meaning that a perfect score is unattainable due to current technological and systemic industry limitations. The assessment points obtained are converted to an 11pt rating scale (A+ to F). The ratings are weighted to reflect current day possibilities and best-in-class practices, but also leaves space for brands to move towards true and full sustainability as newly designed systems, processes, technology and innovation allow. Any rating at or above a C is an excellent score by comparison to traditional fashion brands.
The scores are calculated using a normal distribution determined by the mean and standard deviation of the scores of over 60 “traditional” fashion brands (brands with missions that do not focus on addressing social and environmental harms of the industry). These are based on assessment scores determined by Re/Make. Further details of Sellery’s normal distribution calculations will be made public with our next phase of website development.
Learn more here: Brand Impact Rating System
% of Possible Points Earned |
Notable Thresholds |
Score |
78-100% | A+ | |
60-77.9% | A | |
48-59.9% | A- | |
40-47.9% | B+ | |
32-39.9% | B | |
26-31.9% | B- | |
22-25.9% | C+ | |
18-21.9% | C | |
14-17.9% | C- | |
9-13.9% | D | |
0%-8.9% | 8.9% Traditional Fashion Average Score
0=worst scoring brand: Ross |
F |
*Traditional fashion are fashion brands whose mission does not prioritize environmental or social impact. See scores of several popular, traditional brands in the question section of our Brand Impact Rating page.
See assessment questions and point values here:
A Responsible textile use & growth regulation
A Water Impact & Hazardous Chemical Management
A- Garment Lifecycle
B+ Climate Change & Energy Impact
A Worker Rights, Wages, Health & Well-being
B+ Diversity, Equity and Inclusion
A Business Practices & Policies
A+ Animal Welfare
B- Supply Chain Traceability
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Color:
- Sand
- Grey
- Lite Green
- Pink
- Charcoal
- Dark Blue
- Navy
- Teal
- Oat White
- Copper Brown
- Yellow
- Green
- Beige
- Silver
- White Sapphire
- Stone
- Blue Sapphire
- Fog
- Gold
- Jet
- Ecru
- Ink
- Feather
- Black
- White