Mission: To make clothing kind.
Focus: Dedicated is a streetwear brand that proves you can be stylish and responsible at the same time. From closet staples to pieces that can directly represent who you are, Dedicated has what you need to build a wardrobe that aligns with your values.
DEDICATED’s overall impact score is an A-. It is paving the way for transparency, as it publicly shares its suppliers and textile usage. DEDICATED is working hard with its suppliers to achieve 100% living wages within the next 2 years. Its Code of Conduct, certifications, and audits elevate worker’s rights, protect worker safety, and build trust in the supply chain. Certifications especially play a large role in verifying DEDICATED’s efforts.
DEDICATED continues to work on improving its social and environmental opportunity areas. The brand is on track to improve its environmental footprint through development of responsible water stewardship, carbon emission management, and circularity policies. DEDICATED is on a responsible fashion journey, and it’s being transparent every step of the way!
This assessment is aspirational, meaning that a perfect score is unattainable due to current technological and systemic industry limitations. The assessment points obtained are converted to an 11pt rating scale (A+ to F). The ratings are weighted to reflect current day possibilities and best-in-class practices, but also leaves space for brands to move towards true and full sustainability as newly designed systems, processes, technology and innovation allow. Any rating at or above a C is an excellent score by comparison to traditional fashion brands.
The scores are calculated using a normal distribution determined by the mean and standard deviation of the scores of over 60 “traditional” fashion brands (brands with missions that do not focus on addressing social and environmental harms of the industry). These are based on assessment scores determined by Re/Make. Further details of Sellery’s normal distribution calculations will be made public with our next phase of website development.
Learn more here: Brand Impact Rating System
% of Possible Points Earned
|0%-8.9%||8.9% Traditional Fashion Average Score
0=worst scoring brand: Ross
*Traditional fashion are fashion brands whose mission does not prioritize environmental or social impact. See scores of several popular, traditional brands in the question section of our Brand Impact Rating page.
See assessment questions and point values here:
A- Responsible textile use & growth regulation
C Water Impact & Hazardous Chemical Management
B- Garment Lifecycle
B+ Climate Change & Energy Impact
A- Worker Rights, Wages, Health & Well-being
B+ Diversity, Equity and Inclusion
A+ Business Practices & Policies
A+ Animal Welfare
A- Supply Chain Traceability
- Blue Sapphire
- White Sapphire
- Blue abstract
- Copper Brown
- Dark Blue
- Mineral Red
- Lite Green
- Oat White
- Pearl White