On a mission to clothe the U.S. in responsible fashion
Our Story
The idea for Sellery was birthed in 2021 when founder Jennifer Morgan learned of the harm the fashion industry inflicts on both our environment and the lives of the more than 400 million individuals working in garment production and cotton farming, along with their families and communities. Moved by the knowledge of these harms, she discovered responsible fashion alternatives. In late 2021, frustrated by the high level of greenwashing, lack of transparency, and the labor-intensive experience of shopping responsible fashion, Jennifer began dreaming of solutions. Soon after, armed with an idea, a basic business plan, and a passion for people and our planet, she and her husband Bill set out to do their part to change the world. On December 10, 2021, Sellery, LLC was officially born.
Meet our team.
Sellery is small but mighty! Each of us brings unique work and life experience, knowledge, and skills that make for a powerhouse team. We lean on our Advisory Board and strategic business partners where we have gaps. Together this team gets S%!* done and does it with excellence while keeping the really important stuff (family, etc.) top priority! Our efforts are motivated by our vision and guided by our values and social code!
The Team
Kiran Dhatt
she/her
Sr. Manager, Growth & Sustainability
Bill Morgan
he/him
Operations
Jennifer Morgan
she/her
Founder/CEO
Stacie Sasson
she/her
Fashion Merchandiser
Advisory Board
Natalie Colvin
she/her
B Corp Consultant
Everoot
MI Leggett
they/he
Founder/Creative Director
Official Rebrand, Inc.
Grady Marold
he/him
Sr. Manager of Retention Mktg Patagonia
Phela Townsend
she/her
PHD Candidate, Fellow
Institute for the Future
Lloyd Nurick
he/him
Retired CEO
SCORE Mentor
Linda Vilardo
she/her
Founder and Owner
MPowerment Consulting
Imperfection Statement
Sellery is not on a mission to perfection, but to progress. We acknowledge that neither our processes, our assessments nor our rating system are perfect. Assessments will have some inherent human bias—however, we strive to remove bias, ambiguity, and subjectivity as much as possible. Furthermore, our brand partners aren’t perfect, nor are their suppliers. There is no perfect supply chain. We recognize that none of our products are truly “sustainable” which is why we don’t use that language. We strive for honesty, but sometimes we may get it wrong. We commit to both transparency and swift actions about any inaccuracies that we find or are brought to our attention. Continuous improvement is part of our business model, and public transparency as a mechanism for accountability to that progress is critical. The journey towards sustainability truly takes a village, so please let us know where/how we can improve or alert us to any errors, inaccuracies or omissions that you may find at info@shopsellery.com