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On a mission to clothe the U.S. in responsible fashion

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The future is sustainable.

100% Natural Fibers
BIPOC-Owned
Gender Inclusive
JEDDI Leader
Net Zero Carbon
No Known Toxins
Organic
Plastic Free
Recycled/ Upcycled
Size Inclusive
Vegan
Vegan-Friendly
Women-Owned
Worker's Rights
Zero Waste
100% Natural Fibers
BIPOC-Owned
Gender Inclusive
JEDDI Leader
Net Zero Carbon
No Known Toxins
Organic
Plastic Free
Recycled/ Upcycled
Size Inclusive
Vegan
Vegan-Friendly
Women-Owned
Worker's Rights
Zero Waste

Our Story

The idea for Sellery was birthed in 2021 when founder Jennifer Morgan learned of the harm the fashion industry inflicts on both our environment and the lives of the more than 400 million individuals working in garment production and cotton farming, along with their families and communities. Moved by the knowledge of these harms, she discovered responsible fashion alternatives. In late 2021, frustrated by the high level of greenwashing, lack of transparency, and the labor-intensive experience of shopping responsible fashion, Jennifer began dreaming of solutions. Soon after, armed with an idea, a basic business plan, and a passion for people and our planet, she and her husband Bill set out to do their part to change the world. On December 10, 2021, Sellery, LLC was officially born.

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Meet our team.

Sellery is small but mighty! Each of us brings unique work and life experience, knowledge, and skills that make for a powerhouse team.    We lean on our Advisory Board and strategic business partners where we have gaps. Together this team gets S%!* done and does it with excellence while keeping the really important stuff (family, etc.) top priority! Our efforts are motivated by our vision and guided by our values and social code!

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The Team

Kiran Dhatt
she/her
Sr. Manager, Growth & Sustainability

Bill Morgan
he/him
Operations

Jennifer Morgan
she/her
Founder/CEO

Stacie Sasson
she/her
Fashion Merchandiser

Advisory Board

Natalie Colvin
she/her
B Corp Consultant
Everoot

MI Leggett
they/he
Founder/Creative Director
Official Rebrand, Inc.

Grady Marold
he/him
Sr. Manager of Retention Mktg Patagonia

Phela Townsend
she/her
PHD Candidate, Fellow
Institute for the Future

Lloyd Nurick
he/him
Retired CEO
SCORE Mentor

Linda Vilardo
she/her
Founder and Owner
MPowerment Consulting

Imperfection Statement

Sellery is not on a mission to perfection, but to progress. We acknowledge that neither our processes, our assessments nor our rating system are perfect. Assessments will have some inherent human bias—however, we strive to remove bias, ambiguity, and subjectivity as much as possible. Furthermore, our brand partners aren’t perfect, nor are their suppliers. There is no perfect supply chain. We recognize that none of our products are truly “sustainable” which is why we don’t use that language. We strive for honesty, but sometimes we may get it wrong. We commit to both transparency and swift actions about any inaccuracies that we find or are brought to our attention. Continuous improvement is part of our business model, and public transparency as a mechanism for accountability to that progress is critical. The journey towards sustainability truly takes a village, so please let us know where/how we can improve or alert us to any errors, inaccuracies or omissions that you may find at info@shopsellery.com

Disrupting the fashion industry for good.

November 2022

Soft launch

April 2023

Pay-It-Forward Pricing

Summer 2023

Grand Opening!

Winter 2023

Product Comparison view

Winter 2023

Slow fashion self-assessment tool

Winter 2023

Personal shopper / Responsible Closet Curator

Spring 2024

Achieve full assortment for all gender expressions

Spring 2024

Customer Rewards

Spring 2024

Expansion to Outerwear, Intimates, Swimwear and more

Summer 2024

Sellery.edu

Summer 2024

Repair program

Fall 2024

Return for Recycle program

Spring 2025

Expansion to Infants / Childrens

October 2021

It all began

December 2021

Design begins for brand standards and assessment

April 2022

Begin B-Corp certification process

June 2022

E-com site design begins

July 2022

Begin brand minimum standard evaluations

August 2022

Begin inviting select brand partnerships

How we’re making an impact

See our Impact Rating System

Minimum Standards

Take Comfort! All Sellery brands have met strict standards of conduct from wages to hazardous chemicals.

Sellery only partners with responsible brands you can trust

Brand Impact Ratings

Powered by Re/Make, our ratings allow you to research brand impact across known social and environmental harms, then seamlessly shop the brands that align with your values.

All the information you need, right where you shop

Pay-It-Forward Pricing

When you can afford to, pay-it-forward. When your budget doesn’t allow for it, use pay-it-forward funds to shop responsibly.

Shop your values. Choose your price. Increase impact.