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On a mission to clothe the U.S. in responsible fashion

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The future is sustainable.

Organic
Vegan-Friendly
Net Zero Carbon
Recycled/ Upcycled
Plastic Free
No Known Toxins
Zero Waste
Women-Owned
BIPOC-Owned
100% Natural Fibers
Size Inclusive
Gender Inclusive
JEDDI Leader
Vegan Certified
Worker's Rights
Organic
Vegan-Friendly
Net Zero Carbon
Recycled/ Upcycled
Plastic Free
No Known Toxins
Zero Waste
Women-Owned
BIPOC-Owned
100% Natural Fibers
Size Inclusive
Gender Inclusive
JEDDI Leader
Vegan Certified
Worker's Rights

Our Story

The idea for Sellery was birthed in 2021 when founder Jennifer Morgan learned of the harm the fashion industry inflicts on both our environment and the lives of the more than 400 million individuals working in garment production and cotton farming, along with their families and communities. Moved by the knowledge of these harms, she discovered responsible fashion alternatives. In late 2021, frustrated by the high level of greenwashing, lack of transparency, and the labor-intensive experience of shopping responsible fashion, Jennifer began dreaming of solutions. Soon after, armed with an idea, a basic business plan, and a passion for people and our planet, she and her husband Bill set out to do their part to change the world. On December 10, 2021, Sellery, LLC was officially born.

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Meet our team.

Sellery is small but mighty! Each of us brings unique work and life experience, knowledge, and skills that make for a powerhouse team.    We lean on our Advisory Board and strategic business partners where we have gaps. Together this team gets S%!* done and does it with excellence while keeping the really important stuff (family, etc.) top priority! Our efforts are motivated by our vision and guided by our values and social code!

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The Team

Kiran Dhatt
she/her
Sr. Manager, Growth & Sustainability

Bill Morgan
he/him
Operations

Jennifer Morgan
she/her
Founder/CEO

Stacie Sasson
she/her
Fashion Merchandiser

Advisory Board

Natalie Colvin
she/her
B Corp Consultant
Everoot

MI Leggett
they/he
Founder/Creative Director
Official Rebrand, Inc.

Grady Marold
he/him
Sr. Manager of Retention Mktg Patagonia

Phela Townsend
she/her
PHD Candidate, Fellow
Institute for the Future

Lloyd Nurick
he/him
Retired CEO
SCORE Mentor

Linda Vilardo
she/her
Founder and Owner
MPowerment Consulting

Imperfection Statement

Sellery is not on a mission to perfection, but to progress. We acknowledge that neither our processes, our assessments nor our rating system are perfect. Assessments will have some inherent human bias—however, we strive to remove bias, ambiguity, and subjectivity as much as possible. Furthermore, our brand partners aren’t perfect, nor are their suppliers. There is no perfect supply chain. We recognize that none of our products are truly “sustainable” which is why we don’t use that language. We strive for honesty, but sometimes we may get it wrong. We commit to both transparency and swift actions about any inaccuracies that we find or are brought to our attention. Continuous improvement is part of our business model, and public transparency as a mechanism for accountability to that progress is critical. The journey towards sustainability truly takes a village, so please let us know where/how we can improve or alert us to any errors, inaccuracies or omissions that you may find at [email protected]

Disrupting the fashion industry for good.

May 2023

Soft launch

Fall 2023

Grand Opening!

2024

Pay-It-Forward Pricing

2024

Product Comparison view

2024

Customer Rewards

2024

Achieve full assortment for all gender expressions

2024

Expansion to Outerwear, Intimates, and more

2025

Slow fashion self-assessment tool

2025

Personal shopper / Responsible Closet Curator

2025

Return for Recycle program

2025

Expansion to Infants / Childrens

2025

Sellery.edu

2025

Repair program

October 2021

It all began

December 2021

Design begins for brand standards and assessment

April 2022

Begin B-Corp certification process

June 2022

E-com site design begins

July 2022

Begin brand minimum standard evaluations

December 2022

Begin inviting select brand partnerships

Site Live!

Site Live with 2 brands for Demo

How we’re making an impact

See our Impact Rating System

Minimum Standards

Take Comfort! All Sellery brands have met strict standards of conduct from wages to hazardous chemicals.

Sellery only partners with responsible brands you can trust

Brand Impact Ratings

Powered by Re/Make, our ratings allow you to research brand impact across known social and environmental harms, then seamlessly shop the brands that align with your values.

All the information you need, right where you shop

Pay-It-Forward Pricing

When you can afford to, pay-it-forward. When your budget doesn’t allow for it, use pay-it-forward funds to shop responsibly.

Shop your values. Choose your price. Increase impact.