Coming this spring…
We want to show that fashion can be done differently. Fair and ethical.
Dedicated is a streetwear brand that proves you can be stylish and responsible at the same time. From basics to key pieces, Dedicated has what you need to build a planet-friendly wardrobe that aligns with your values.
Invest what you can afford.
Is responsible fashion out of your budget? Sellery’s Pay-It-Forward Pricing can help. Together, we make sure everyone has access to responsibly made clothing and accessories.
Disrupting the fashion industry for good.
Product Comparison view
Slow fashion self-assessment tool
Personal shopper / Responsible Closet Curator
Achieve full assortment for all gender expressions
Expansion to Outerwear, Intimates, Swimwear and more
Return for Recycle program
Expansion to Infants / Childrens
It all began
Design begins for brand standards and assessment
Begin B-Corp certification process
E-com site design begins
Begin brand minimum standard evaluations
Begin inviting select brand partnerships